Launched in 2006 by designer Christina Oh, BOULEVARD is made for the confident, independent woman with an appreciation for classic styles. Incorporating high-tech fabrics and rich leathers, each piece is thoughtfully constructed for effortless functionality. Boulevard balances simplicity and detail for an easy transition from day to evening.

Christina grew up in Southern California, the birthplace of notable fashion trends -- good and bad -- and the everlasting casual cool. A child of the suburbs, she fell in love with the international catwalks and began focusing her design ideas on accessories at a very young age. After six years of success managing the design and development of handbags, totes, leather goods and soft goods for large branded companies, Christina decided to launch her own label, BOULEVARD.

"I'm inspired by the concept of the modern female who is intelligent, industrious and exudes an effortless elegance," says Christina. Now in her fourth season, she finds herself evolving as a designer with every collection. Discovering new textiles and leathers, she applies innovative production techniques to yield pieces that are chic, easy and sumptuous in every last detail.

Christina is a graduate of U.C. Berkeley and has an MBA with an emphasis in marketing and strategy from Kellogg at Northwestern University. She currently resides in Southern California with her husband, Daniel and 3 year old son, Oliver and 4 year old daughter, Madeleine.